The First-Ever Virtual Indian Market Begins August 1

Select an avatar and join the Santa Fe Indian Market

FOR IMMEDIATE RELEASE—July 27, 2020; Santa Fe, NM: The world’s oldest and most prestigious juried Native art market is now the world’s newest virtual Native art market. Approximately 450 Native artists from around the United States and Canada are participating in the first-ever Virtual Indian Market (VIM), which begins August 1 through August 31, 2020 at

Recently appointed Executive Director Kim Peone (Colville Confederated Tribes / Eastern Band of Cherokee Indians) is taking Southwestern Association for Indian Arts beyond the annual Santa Fe Indian Market: implementing a new and complimentary business model featuring free, online commerce for Native artists with the debut of the virtual Native art market. SWAIA contracted project management and technical support partners the Clark Hulings Fund and Artspan to help produce this ambitious program.

“The Virtual Indian Market is about culture: culture preserved by art. We are pivoting to a digital platform to bring Native art to a worldwide audience,” says Peone.

SWAIA and the Santa Fe Indian Market, alongside technical partner Free Agent Source Inc., is embracing virtual reality in a 3-D computer-simulated, online world (NDN World) where artists, visitors and collectors will encounter Native or non-Native avatars to enjoy and interact at the Virtual Indian Market Gala and the Virtual Awards Announcements.

“It an opportunity for users to experience a cross-cultural reference,“ says Peone.


While there is plenty of free content appearing daily on the website: (beginning August 1), marquee events will require membership. Basic membership begins at $25 and caps at the $5,010 Collector’s Circle level.  Become a member by visiting ; or call Membership Coordinator Jamie Schulze (Northern Cheyenne/Lakota) at 505.983.5220


Don’t miss weekly silent auctions of donated art and packages with proceeds benefiting SWAIA

  • Aug 8: Virtual General Preview of Artwork Submitted for Judging

Artists will have the opportunity to submit one piece per class they have juried into. These pieces will be available for virtual preview beginning on August 8. 

  • Aug 13th: Virtual Advanced Preview of Final Round Art 

A select amount of art will be chosen to be sent to Santa Fe for in-person judging. Preview those pieces before winners are announced. 

  • August 15th: Virtual Awards Announcement

Find out “live” from Santa Fe who the winners are.

  • August 16th: Virtual Fashion Show, featuring designer Orlando Dugi
  • August 22nd: Virtual Gala and Live Auction

Bid on award-wining art and also work donated to support SWAIA.

  • August 29: Finale Concert with Snotty Nose Rez Kids

Media Inquiries:

Audrey Rubinstein | METTA Agency

505.466.6992 or 505.490.5029


About Virtual Indian Market: 

Virtual Indian Market is a SWAIA initiative to support Native arts by establishing a global presence for artists through virtual platforms. Virtual Indian Market is supported by the Clark Hulings Fund, ArtSpan, and other organizations that have helped connect SWAIA with innovative marketing efforts designed to expand the organization’s existing marketplace. For complete information visit,

The Indian Market 2020 (The Virtual Edition) is Delivered By Close Collaboration Between



PO Box 969 Santa Fe, NM 87504-0969

Your Remarks

Scroll to Top